Brands embrace social media influencers as modern&day advertisers

VANEZZA GAIL V. HERNANDEZ, 24, bought a Squad Cosmetics eyeshadow palette from Shopee after it was recommended by a Filipino fashion influencer with 1.6 million followers on YouTube.

Brands embrace social media influencers as modern&day advertisers
VANEZZA GAIL V. HERNANDEZ, 24, bought a Squad Cosmetics eyeshadow palette from Shopee after it was recommended by a Filipino fashion influencer with 1.6 million followers on YouTube.