FWD’s Press Play Campaign Encourages Filipinos to Pursue their Goals Once More
Every day is a new chance for happiness, for living life to the fullest, looking at things from a different perspective, and being closer to achieving our goals. FWD Life Insurance recently released its newest campaign, Press play, to encourage people to press play on their goals that were halted by personal challenges, lack of resources or time, or perhaps the pandemic. Press play was inspired by FWD’s DNA and brand promise to celebrate living. For over five months, FWD searched all over Asia for real people who are doing just that. One of the six featured individuals is Filipina Pau Javier, who switched careers and became a potter during the pandemic. The former producer for TV and independent films not only pursued her hobby, but she also founded Wabi-Sabi Studio with her sister and now teaches pottery and sells her own creations. Press play’s featured individuals who reassessed their lives and goals, made changes, and are happier for it. That’s what we all aim for, isn’t it? Pursuing your goals can lead to happiness, according to a study by the University of Basel. As long as you have goals that seem attainable to you, your psychological wellbeing can improve, [...]
OFW TODAY 
Every day is a new chance for happiness, for living life to the fullest, looking at things from a different perspective, and being closer to achieving our goals. FWD Life Insurance recently released its newest campaign, Press play, to encourage people to press play on their goals that were halted by personal challenges, lack of resources or time, or perhaps the pandemic. Press play was inspired by FWD’s DNA and brand promise to celebrate living. For over five months, FWD searched all over Asia for real people who are doing just that. One of the six featured individuals is Filipina Pau Javier, who switched careers and became a potter during the pandemic. The former producer for TV and independent films not only pursued her hobby, but she also founded Wabi-Sabi Studio with her sister and now teaches pottery and sells her own creations. Press play’s featured individuals who reassessed their lives and goals, made changes, and are happier for it. That’s what we all aim for, isn’t it? Pursuing your goals can lead to happiness, according to a study by the University of Basel. As long as you have goals that seem attainable to you, your psychological wellbeing can improve, [...]
