ABS&CBN Drops Christmas Station ID ‘Pasko Ang Pinakamagandang Kwento’

Netizens are feeling the spirit of Christmas and camaraderie as ABS-CBN launched the “Pasko Ang Pinakamagandang Kwento” Christmas Station ID, which made history as it featured GMA Network, TV5, and A2Z on its official music video released on Friday (December 1). Netizens expressed their delight because of the appearance of Kapuso, Kapatid, and A2Z employees in the music video. Partner media companies Viu, Prime Video, and PIE Channel were also seen in the music video. The star-studded even music video registered over 1 million views on Facebook and YouTube and trended instantly on X (formerly Twitter), with multiple trending topics, as netizens praised the music video’s message, which resonated with them, about the different challenges we each face and how the beautiful story of our Christmas binds us together. “This song centralizes the birth of Jesus and how Christmas is a very great story for everyone. Sa kabila man ng mga challenges, ipadama pa din ang diwa ng Pasko. All the best, ABS-CBN!” said netizen @convowithcharles. “Pasko Ang Pinakamagandang Kwento” was written by ABS-CBN Creative Communication Management head Robert Labayen, while ABS-CBN Music creative director Jonathan Manalo composed the music. Everyone is also invited to join the #KwentongPasko campaign. Tell [...]