POTEN&CEE’S 50TH&Anniversary Campaign Bags Silver at the 60th Anvil
As Pascual Laboratories, Inc.’s (PascualLab) flagship brand, Poten-Cee, celebrates over five (5) decades of serving the vitamin C needs of Filipinos, it continues to carve milestones in the health industry. At the 60th Anvil Awards at the Manila Hotel, PascualLab received a Silver Anvil from the prestigious PR Society of the Philippines (PRSP) for Poten-Cee’s 50th-anniversary campaign, #FiftyFortifiedandForgingForward.#FiftyFortifiedandForgingForward celebrates 50 years of Poten-Cee which began as pedia brand Infan-Cee. Originally launched to offer vitamin C supplementation, the brand has since evolved to meet the health requirements of various individuals and has adapted to the Filipinos’ diverse health and lifestyle needs, including immunity support as brought to the fore by the recent pandemic. The campaign for internal and external audiences highlighted these innovations across various media platforms, including digital and Corporate Social Responsibility (CSR) initiatives.For successfully capturing the milestones and meaningfully engaging stakeholders who helped shape Poten-Cee into the well-loved brand that it is today, the campaign met the award-giving body’s strict criteria. It was then shortlisted among a record-breaking 586 entries, with only 122 or 20% making the cut, earning PascualLab its first Anvil. According to Mickey de Quiros, Anvil Committee Chairman: “While the volume of entries is impressive, [...]
OFW TODAY 
As Pascual Laboratories, Inc.’s (PascualLab) flagship brand, Poten-Cee, celebrates over five (5) decades of serving the vitamin C needs of Filipinos, it continues to carve milestones in the health industry. At the 60th Anvil Awards at the Manila Hotel, PascualLab received a Silver Anvil from the prestigious PR Society of the Philippines (PRSP) for Poten-Cee’s 50th-anniversary campaign, #FiftyFortifiedandForgingForward.#FiftyFortifiedandForgingForward celebrates 50 years of Poten-Cee which began as pedia brand Infan-Cee. Originally launched to offer vitamin C supplementation, the brand has since evolved to meet the health requirements of various individuals and has adapted to the Filipinos’ diverse health and lifestyle needs, including immunity support as brought to the fore by the recent pandemic. The campaign for internal and external audiences highlighted these innovations across various media platforms, including digital and Corporate Social Responsibility (CSR) initiatives.For successfully capturing the milestones and meaningfully engaging stakeholders who helped shape Poten-Cee into the well-loved brand that it is today, the campaign met the award-giving body’s strict criteria. It was then shortlisted among a record-breaking 586 entries, with only 122 or 20% making the cut, earning PascualLab its first Anvil. According to Mickey de Quiros, Anvil Committee Chairman: “While the volume of entries is impressive, [...]
